Over the years, I’ve worked as a designer across visual communication, branding, UX and websites. I’ve contributed to projects in sectors like e-commerce, health, tourism, and finance—helping brands communicate with clarity and users interact with more ease.
My experience
Recently, I completed a post-graduation in UX and Service Design at Carnegie Mellon Portugal, where I explored research methods, usability testing, and service systems—applying user-centred thinking to real-world challenges.
At WSA, I manage projects from concept to launch — creating visual identities, designing web experiences, and building responsive WordPress interfaces. I create identity systems and collaborate closely with developers and suppliers for consistent execution.
Previously at BYD (now Republica45), I led the design focused on digital campaigns—where I learned how design decisions impact engagement and user behaviour.
I started in communication design, working on editorial and identity systems before shifting toward digital products. Since then, I’ve grown from solving visual challenges to thinking through full user journeys.
Outside of work, I’m drawn to cities, systems, and small details—from public signage to how people move through space. I value observation and purposeful design.
I believe good design feels natural—not because it’s invisible, but because it’s quietly thoughtful. That’s what I aim for.